Wordstream’s Free Negative Keyword Tool

We all know the importance of negative keywords, it’s critical to quality score optimisation. But PPC managers have been struggling to find negative keywords for a long time. The most accurate way to generate negative keywords is to set up an advanced filter to track exact search queries that searchers type in. But that means you will have to monitor it day by day and add negative keywords continuously.

We really want to have a list of negative keywords at the start of a campaign. Although there is some kind of “general negative keywords” for you to download, many keywords in that list will not suit your campaign.

Wordstream’s FREE negative keyword tool gives you a great idea of what search terms you should avoid. These negative terms are not generated by common sense, but relevant searches. Take an example, “ppc tools”, it shows results such as “ppc hacking tools” and “ppc Bluetooth tools”.

It’s good at understanding these factors

•    Negative keywords
•    Relevant keywords