These software or web services report on your position in different search engines for different search terms. Be aware that these tools may contravene Search engines terms of service. Best known ranking tools include:
- Advanced Web Ranking (Paid) - I use this one most and recommend it. Also tracks PPC.
- Agent Web Ranking (Paid)
- Digital Point keyword tracking (Free). Unlike the others, this is a free service, but can be used for smaller sites.
- Web CEO http://www.webceo.com A popular tool featuring a range of features from keyword analysis, site submission to rank checking.
- Web Site CEO http://www.websiteceo.com A similar package.
- Web Position. Formerly Web Position Gold (WPG), now owned by WebTrends.
You should think through the following issues when using these tools:
- Some of these services may contravene Googles terms of service (www.google.co.uk/intl/en/webmasters/guidelines.html) although they are widely used
- Minimising the number of ranking queries and using the Google API Key are likely to reduce this risk
- These tools are particularly necessary if you have a large keyword portfolio or international sales are important so you can track performance in different countries
- For some agencies, this is the primary method of reporting success, but of course share of search on a given phrase, number of clicks and whether they convert is a much better measure of effectiveness.
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