Top PPC Tools & Resources from a PPC Guru
Mona Elesseily of Page Zero Media has one of the highest profiles of any PPC practitioner I know. She is a featured speaker at Internet Marketing conferences around the world (Search Engine Strategies, SMX East and West, Ad:Tech, WebmasterWorld PubCon Vegas), a columnist for Search Engine Land and author of a forthcoming book on Search Marketing. -LCBut, more importantly than talking the talk at high-profile trade shows, Mona walks the walk. She eats, sleeps and breathes PPC every day for clients across a wide range of industries.
The tools and resources below are the same ones Mona herself uses. She points out exactly which features she finds useful and, specifically, which resources on each site help her stay on top of her industry.

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