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Monday, November 15, 2010

try Google's Keyword Tool free
Benefits:
  • shows 12 months historical search trends
  • can analyze a page or site for automatically recommending keywords
  • they have the largest search userbase, and thus can offer great keyword depth
  • gives estimated cost, competition level, and suggests potential negative keywords
  • easy to export your list as an XLS spreadsheet
Negatives:
  • this tool is well integrated into the AdWords system, so if your competitors have half a clue they should be bidding on these terms
  • search engines may desire to show you terms which offer the highest prices instead of the highest search volumes
  • the estimates are exceptionally rough
Google Suggest:
try Google Suggest free or try our Google Suggest scraper free
Benefits:
  • Free, quick, & easy to use.
  • Google has a huge database of search activity to grab this data from.
  • Google's Toolbar auto updates and they added Google Suggest as a function directly to the toolbar in Google Toolbar 4 beta. They also have created a FireFox Google Suggest extension.
  • Google updating their toolbar and potentially their main site to add this feature could cause the terms listed to increase in search volume

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