Sweet! Adcenter Lets Advertisers Segment Search Traffic

14 Comments Written on September 28th, 2010 by Geordie
Categories: Microsoft Adcenter, PPC Tools, Yahoo

One of the big advancements that made Yahoo advertising profitable again for a lot of advertisers was a new setting that allowed you to exclude the Yahoo search partner traffic and run your ads exclusively on Yahoo’s core search engine.
With the transition to Adcenter, advertisers lost that control, and I personally wondered when/if Microsoft would roll out similar controls.
Looks like Microsoft’s implementation of this went live today (or very recently at least)…
Hat tip to Matt Umbro for spotting this early and tweeting it out!