Google Analytics

Google Analytics is no doubt the best free web analytics tool available, PPC campaign data can be easily tracked and segmented for you to further understand your campaign. If you haven’t used it yet, I strongly recommend you doing so. It’s crucial to set up  goals to track ROI, view funnel visualisation to determine where the bounces happen and  concentrate on the trends of campaign performance.

These are the best FREE PPC tools in my opinion, if you have any recommendations please leave them in the comments.