Microsoft Commercial Intention

Do you know if your keyword is informational or transactional? If it’s informational, visitors are likely to know more relevant information. But if it’s transactional, visitors will be more likely to put money in your pocket. But how will you determine it? Use common sense or 6th sense?

No, don’t trust your feeling, trust data. Microsoft adlab has a great tool to help you determine if a keyword is commercial or non-commercial.

It’s good at understanding this factor

•    Informative or transactional