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Tuesday, November 16, 2010

1. Google AdWords Editor
This neat application allows you to make changes in your AdWords account without being logged in. It's great to use when you don't have a connection (on a plane, for example). It also makes some AdWords-related tasks easier than doing them directly in the interface.
Here are some of my favorites:
  • Move campaign elements. Easily move campaigns, ad groups, keywords and ads using AdWords Editor. The copy-and-paste process isn't exactly intuitive in Editor; but, once you get the hang of it, it's fairly straightforward and worth its weight in gold.
  • Import and export elements. This is one of the easiest and fastest ways to export elements to Yahoo! or MSN without paying for third-party software.
  • Find-and-replace function (plus other append tools). This tool makes it easy to make bulk adjustments to keywords, ad copy or URL information.
  • Find spelling mistakes. Editor shows the red squiggly lines under misspelled or suspicious-looking words (similar to MS Word). Note: The AdWords interface doesn't catch spelling errors when you're creating ads directly in the interface.
  • Find duplicate keywords. When accounts get large, it can be tough to remember if you've used a keyword before. So, you can use this tool to avoid redundancy.

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