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Monday, November 15, 2010

So What’s the Catch?

As with anything, our new free tools are imperfect. While they’re free, you do have to spend a few seconds creating a free WordStream account to use them, and once you do we’ll occasionally send you relevant Email communications about the tools themselves, or about some of our products you might be interested in.
The Free Keyword Niche Finder works off our own database, and as with any keyword tool, you have to be careful not to be over-reliant upon keyword suggestion data. That’s one of the neat things about The Free Keyword Grouper, though: you can take blended data from multiple tools, or even your own log file or analytic data (which you know to be accurate) and run the tool against that.
Finally: this is just a start. If you’re going to develop really effective paid search campaigns, you need to do a lot more work building out specific Ad Groups and then monitoring their performance to have a really effective paid search account structure. That said these tools are free and easy to use, and we think you’ll find a good deal of utility in them. If you have questions, feedback, or future feature requests, please leave them in the comments!

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